Sunrun

Sunrun pioneered solar as a service, a way for homeowners to go solar without high upfront costs. When Sunrun was in its start-up phase, I built the brand from the ground up and led a plan that resulted in increased awareness in key DMAs by 30%. Sunrun was noted as the “most engaging solar brand in the category” by Google, Fast Company and CleanTechnica.

Sample strategy and creative

All work represented below was created by and/or strategically directed by Whitney Altafi.

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Employee Activation