Yonder
Yonder was the first global travel booking site that exclusively featured nature-immersive vacation rentals. Every carefully chosen property on the Yonder platform was positioned to inspire a deeper appreciation for the natural world and a greater sense of responsibility to protect it.
I served as brand strategist from 2019-2020 and transitioned to CMO in late 2021.
In 2022, the Yonder business strategy shifted to B2B and the intellectual property was acquired by competitors in the travel space.
Sample strategy and creative
All work represented below was created by and/or strategically directed by Whitney Altafi.
